In this time and age hardly someone expects you to go and play a favourite song under the window of your dream girl. Even less, to play a song or a music you composed yourself. Such a serenade could get you into a jail instead of […]
Recently I finished reading the book Pre-Suasion: A Revolutionary Way to Influence and Persuade from renowned psychologist Robert Cialdini. His specialty is persuasion and marketing. In the book he writes also about the research program designed to answer the question “What is language principally for?” Cialdini […]