Audience Choir Of The ‘Twistable Turnable Man’ – Jacob Collier

One extremely positive realization – People haven’t forgotten how is it to make music or sing together. A great proof of this is Jacob Collier and his Audience Choir. 

It is an undeniable fact, that what the 30 years old British musician Jacob Collier has already accomplished, is a very unique phenomenon. He is a true musical genius, comparable with, among others, J. S. Bach, W. A. Mozart, Freddie Mercury, or Prince. Just for an illustration – in 2025 he got his seventh (7 !!!) Grammy Award.

Raised in a musical family, he became known through recording himself in his tiny room in London, and posting these recording on YouTube. His pristine musical talent got quickly recognized and under the tutorship of none other than the superstar-maker Quincy Jones, his fame has been growing to the stratosphere. Unlike many other comparable music stars, Jacob keeps his child-like spark and truthfulness.

I have been aware of his talent for some time. What has recently caught my attention, was his musical work with the live audience, which has literally materialized in a compilation of samples released by the company Native Instruments under the name Audience Choir. It is a one-of-a-kind choir plugin for a digital audio workstation, that can be downloaded for free from the company’s website, and used to compose your own computer music, employing voices of thousands singers captured from different cities all over the world. Simply put — anyone can now “conduct their own choir” and play with sounds of the Audience Choir, by playing on a digital keyboard connected to a computer. 

What is way more surprising for me is the simple fact that something like this has been actually done. Not that I want to compare myself with Jacob, but from my recent experience working with adults in a corporate setting, using music to help teams and organizations work better, it had been extremely difficult to make participants to open their mouths and sing.